HENNING PIEZUNKA

ABOUT ME

  • Professor. Associate Professor at INSEAD in Entrepreneurship and Family Enterprises & Visiting Professor at the Wharton Business School at UPenn.

  • Education. Ph.D. from Stanford, M.Sc. London School of Economics (LSE), & Dipl.-Kfm. Universität Mannheim.

  • Professional Background. Founder-CEO of a company started in 1998. 25 full-time employees, customers in 80 countries. Sold in 2015.

  • Connect. LinkedIn

WEBINARS

I teach a free 3h-webinar on “Venture Capital, Business Angels, and Startups”. It has been attended by more than 25.000 people. There are two people who took it eleven times. I taught it 98 times. You can sign up here.

I also run the INSEAD webinar “Between the Lines” I interview (mostly) business school professors who have written great books; for example, I have interviewed Herminia Ibarra, Bob Sutton, Katy Milkman and Amy Edmondson. I announce news webinars on LinkedIn. So, if you are interested, just follow me there.

RESEARCH

For an overview, see my Academic CV or Google Scholar.

Most of my research tackles the question of how to better understand, navigate, and leverage relationships. I examine with whom one should (not) partner, what derails successful collaborations, or how to overcome conflict in relationships.

I am best known for my research on organizations tapping into the knowledge of their employees and their users. Specifically, I have studied how organizations (crowd)source ideas.

Organizations need to make important decisions under uncertainty: they pick between alternative strategies, they decide whom to hire, or whom to promote. My research examines how organizations make - and how they should make - such decisions.

It is not by accident that a lot of my research is on sports. I care about competition. I examine how people and firms compete successfully.

  • Gaessler & Piezunka, (2023) “Training with AI – Evidence from Chess Computers” [Journal, PDF] Strategic Management Journal

  • Piezunka & Grohsjean, (2023) “Collaborations that Hurt Firm Performance but Help Employees’ Careers” [Journal, PDF] Strategic Management Journal

  • Katila, Chen & Piezunka (2012) “All the Right Moves: How Entrepreneurs Compete Effectively in New and Old Markets” [Journal, PDF] Strategic Entrepreneurship Journal Vol. 6, 116 - 132 Article on INSEAD Knowledge🔗

While my research helps to establish general insights, I am fond of the empirical contexts of my research. Most notably, (1) startups and tech companies, (2) family businesses, and (3) sports (e.g., Formula 1, soccer, and chess).